The Website Is Dead… Long Live the Website!
There’s a nasty little rumor going around that traditional websites, as a marketing tool for businesses, are no longer necessary or relevant. After all, why would anyone still need a website with the proliferation of mobile apps, social media, and other platforms such as AI and chatbots that allow you to engage with your target audience?
The truth is that a professional website that integrates current technology and focuses on the user experience is still a vital part of your business’s online presence. Here’s why websites still matter:
My Robot Critic — Harnessing the Power of AI to Benefit Your Business
I’m a writer and have been all my life. I published my first story in the 2nd grade in the school newspaper (remember those?). Over the decades, I honed my writing skills and built a career crafting everything from radio spots to press releases to magazine articles and even full-length books. It’s pretty much the only thing I can do. But I can do it well.
You Should Read This! — How to Grab Your Audience’s Attention and Keep It
I’m a writer and have been all my life. I published my first story in the 2nd grade in the school newspaper (remember those?). Over the decades, I honed my writing skills and built a career crafting everything from radio spots to press releases to magazine articles and even full-length books. It’s pretty much the only thing I can do. But I can do it well.
Man vs. the Machine
I’m a writer and have been all my life. I published my first story in the 2nd grade in the school newspaper (remember those?). Over the decades, I honed my writing skills and built a career crafting everything from radio spots to press releases to magazine articles and even full-length books. It’s pretty much the only thing I can do. But I can do it well.
Boring to Brilliant: B2B’s Bold New Creative Renaissance
The days of boring B2B marketing are over. Businesses are finally realizing that creativity isn’t just a “nice-to-have”—it’s a necessity.
Why Branding and Marketing Both Matter For Your Small Business
I’ve had the privilege of helping countless businesses bring their brands to life. And one of the things I often hear from clients is that they’re not quite sure how branding and marketing fit together. So, let me break it down from my perspective.
ROI of Email Newsletters
Email marketing is one of the most powerful—and often underappreciated—tools at your disposal. I see across every industry that email marketing, particularly email newsletters, consistently outperforms other channels in terms of ROI. This is because, unlike social media or paid ads, email newsletters provide ongoing value. Once subscribers are on your list, they’re much more likely to stay engaged with your brand—especially if you continue to provide valuable, personalized content.
Outstanding Volunteer Fundraiser
Youngstown agency earns dual SBA certifications
https://www.vindy.com/news/business-news/2024/10/youngstown-agency-earns-dual-sba-certifications/
Campaign Fatigue: Overwhelming your audience hurts more than it helps
As someone who has always been politically active, I’ve spent the last several presidential elections going door to door, advocating for candidates I believed in. This year, I planned to do the same, especially if there was a shake-up in the candidacy. But instead, I’ve found myself doing nothing. It’s not because I’ve lost interest in the election but because the overwhelming flood of texts, emails, and messages from both political parties has pushed me away.
