Man vs. the Machine
I’m a writer and have been all my life. I published my first story in the 2nd grade in the school newspaper (remember those?). Over the decades, I honed my writing skills and built a career crafting everything from radio spots to press releases to magazine articles and even full-length books. It’s pretty much the only thing I can do. But I can do it well.
Boring to Brilliant: B2B’s Bold New Creative Renaissance
The days of boring B2B marketing are over. Businesses are finally realizing that creativity isn’t just a “nice-to-have”—it’s a necessity.
Reimagining Success: A Comprehensive Guide to Crafting an Impactful Marketing Plan
As we embrace a new year, it’s an opportune moment to reassess and refine your organization’s marketing strategies. Whether you’re a seasoned professional or a newcomer, a well-structured marketing plan should always be within arm’s reach. It serves as the linchpin for your content, forming the backbone of your marketing department’s activities. In this article, […]
Using Influencer Marketing to Boost Your Marketing Strategy
What if someone told you that the oldest marketing tactic of all time is currently, and always has been, the most effective marketing tactic today? Yes, this marketing strategy is more effective than TV advertisements, direct selling, newspaper articles, email marketing, and just about every other strategy you can think of. This marketing tactic is something that you subconsciously participate in every day of your life. It is called “word-of-mouth”.
