FRACTIONAL MARKETING

“Content is fire, social media is gasoline.”

– Jay Baer, Founder of Convince & Convert

Leave the Marketing to MARQUEE.

One of the biggest challenges businesses face today is doing more with less. Whether it’s budgetary restraints or hiring issues, many companies just don’t have the resources they need to achieve their marketing goals.

You Can Trust Our Experts.

Why spend time and money hiring a marketing manager when you can outsource your design, PR, event planning, advertising, and digital marketing to MARQUEE’S experienced staff? Our team—graphic designers, content specialists, digital artists, and marketing strategists—works like an extension of yours, providing supercharged, super-effective guidance for all your marketing initiatives. And since we’re laser-focused on your marketing needs, we can provide quick turnaround times on most projects.

What is a Fractional CMO?

A fractional CMO (fCMO) is a part-time or project-based Chief Marketing Officer who provides strategic marketing expertise to businesses. They work with companies on a flexible basis to develop and execute marketing strategies, optimize budgets, and implement new marketing initiatives. A service unique to MARQUEE, fCMO support is designed for small-medium-sized businesses that need marketing resources on a tight budget or with limited marketing staff.

The Top Marketing Talent You Need Without the C-level Expense.

The average price for a full-time CMO ranges from $90,000 to $270,000 per year, while a Fractional CMO can be a literal fraction of that (pun intended). And that figure skyrockets when you consider expenses, health insurance, and other employee costs. Thankfully, there are other options to consider to give you a more cost-efficient outcome; keeping the valued expertise a fCMO offers with the flexibility you need to drive success.

The bottom line: A MARQUEE Fractional CMO will provide directions for all of your marketing initiatives without the expense of hiring a full-time employee to meet your goals and objectives.

OUR FRACTIONAL CMO METHODOLOGY

We take a strategic approach when working with companies for our fCMO clients. We believe that creating a successful marketing strategy starts with understanding your business goals, market, and target audience.

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Here’s an overview of our fCMO typical process:

Initial Analysis – We start by conducting a comprehensive review and analysis of your business, competitors, and current marketing efforts.
Planning Phase—After analyzing the current landscape of your business, marketing, competitors, and the market, we develop a marketing strategy that is connected to your business goals.
Implementation—How should this strategy be implemented? We will help you analyze in-house resources, determine whether you need to outsource or hire new talent, and more.
Monitoring – We supervise progress and make changes when needed. We can also perform other tasks, such as marketing budget analysis, resource allocation, buying cycle analysis, and much more.

*Please note: Hiring MARQUEE in a fractional CMO capacity, does not mean that your company has to hire our firm to implement. We are happy to work with your in-house or existing agency teams.

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Some of the Problems Our Fractional CMO Solves:

Undefined Marketing Strategy • Brand Inconsistency • Inefficient Marketing Spend • Poor Digital Presence • Low Customer Engagement • Inadequate Market Research • Weak Lead Generation • Inefficient Sales Conversions • Lack of Alignment Between Marketing & Sales • Underutilized Data and Analytics • Ineffective Content Strategy • Suboptimal Social Media Strategy • Neglected Customer Experience • Poor SEO Results • Inadequate Competitor Analysis • Weak ROI Measurement • Insufficient Brand Awareness • Inadequate Training and Development • Lack of Scalable Marketing Processes • Fragmented Marketing Tools • Lack of Integrated Marketing Communications • Poor Budget Management • Inefficient Project Management • Poor Vendor Management

Supercharge Your Brand, Expand Your Reach.

Too often, companies neglect their brand due to a lack of time, money, or human capital. Don’t let your lack of marketing resources affect your bottom line. MARQUEE’S Fractional Marketing services can help you achieve your marketing goals!