How many times a day do you pull out your laptop or cell phone to search for something? Odds are, you are using Google’s search engine each time you do. And, even more likely is that you only click on one of the first few links on the search engine results page. Rank on Google […]
As we embrace a new year, it’s an opportune moment to reassess and refine your organization’s marketing strategies. Whether you’re a seasoned professional or a newcomer, a well-structured marketing plan should always be within arm’s reach. It serves as the linchpin for your content, forming the backbone of your marketing department’s activities. In this article, […]
Using the same old approaches in your marketing toolbox gets old after a while– and your customers notice. The kitschy and ingenuine tactics that we often see in modern marketing strategies are growing old. That is where experiential marketing comes into play.
“Content strategy.” “Influencer marketing.” “Artificial intelligence.” If you are a marketer (or even if you’re not), you probably have heard all these buzzwords – and more – countless times in meetings, newsletters, or on social media.
As digital marketers, we know that trying to keep up with new technology is extremely daunting. Artificial intelligence is no different. The rise of Chat GPT has shed light on the opportunities that AI creates, but Chat GPT isn’t the full extent of AI. AI has many different facets, which can help businesses grow and create content easier than ever before, so let’s dive into what AI is, the types of AI that exist, and how you can start using AI for marketing today.
In today’s digital age, it seems like everything has a virtual component. From social media to your garage door, you can access everything through the internet. So naturally, even your professional life has an app – LinkedIn. Most of the professional world has figured this out by now, so standing out on LinkedIn starts with one crucial question: How can you amp up your LinkedIn?
The evolution of marketing is an amazing thing. As our culture changes, the way we market our products and services does too. Content is still a key piece when it comes to marketing. If you don’t have appropriate content, you will not keep users’ attention. In order to keep your audience’s attention, keep in mind these four key points when you are creating content in any form.
What if someone told you that the oldest marketing tactic of all time is currently, and always has been, the most effective marketing tactic today? Yes, this marketing strategy is more effective than TV advertisements, direct selling, newspaper articles, email marketing, and just about every other strategy you can think of. This marketing tactic is something that you subconsciously participate in every day of your life. It is called “word-of-mouth”.
Are you struggling to find ways to raise money for your non-profit organization? Are you not sure where to start when it comes to creating a successful campaign? Luckily, there are so many ways to create a successful campaign using both digital fundraising methods and traditional fundraising methods. Keep reading to learn more about what strategies to use and how to start using them!
The social media world is evolving, and it’s evolving quickly. When TikTok entered the social media landscape, it forever changed the game. Marketers everywhere are trying their best to keep up with the ever-changing world of social media and some social media users argue that Instagram is dying, and TikTok killed it, or as The Buggles would say, Video Killed the Instagram Star.