Not all readers are leaders, but all leaders are readers.
– Harry S. Truman
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Boring to Brilliant: B2B’s Bold New Creative Renaissance
The days of boring B2B marketing are over. Businesses are finally realizing that creativity isn’t just a “nice-to-have”—it’s a necessity.
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Why Branding and Marketing Both Matter For Your Small Business
I’ve had the privilege of helping countless businesses bring their brands to life. And one of the things I often hear from clients is that they’re not quite sure how branding and marketing fit together. So, let me break it down from my perspective.
ROI of Email Newsletters
Email marketing is one of the most powerful—and often underappreciated—tools at your disposal. I see across every industry that email marketing, particularly email newsletters, consistently outperforms other channels in terms of ROI. This is because, unlike social media or paid ads, email newsletters provide ongoing value. Once subscribers are on your list, they’re much more likely to stay engaged with your brand—especially if you continue to provide valuable, personalized content.
Campaign Fatigue: Overwhelming your audience hurts more than it helps
As someone who has always been politically active, I’ve spent the last several presidential elections going door to door, advocating for candidates I believed in. This year, I planned to do the same, especially if there was a shake-up in the candidacy. But instead, I’ve found myself doing nothing. It’s not because I’ve lost interest in the election but because the overwhelming flood of texts, emails, and messages from both political parties has pushed me away.
Capturing Fall’s Micro-Moments to Reaching Customers When It Matters
As fall rolls in, so do opportunities for your business to capture key moments when customers are searching for seasonal ideas, products, or services. By optimizing your online presence and being ready to meet their needs in these quick, intent-driven micro-moments, you can turn casual browsers into loyal customers. Don’t miss out on this chance to stand out this season!
@*&$ – I mean – LIFE Happens
As entrepreneurs, we dedicate ourselves to building our businesses and capitalizing on new opportunities. Yet, no matter how well-planned our strategies may be, personal hardships have a way of disrupting even the best-laid plans.
From Slavic Revolutions to Marketing Campaigns
“Blueprint for Revolution” by Srdja Popovic may seem an unusual choice for a marketer, but its lessons on nonviolent activism resonate deeply with marketing strategies. The book emphasizes the power of humor, understanding your audience’s values, and the importance of strategy and patience—key principles that align with effective marketing campaigns. It reinforces the idea that change is possible, whether you’re leading a revolution or building a brand.
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Boring to Brilliant: B2B’s Bold New Creative Renaissance
Why Branding and Marketing Both Matter For Your Small Business
ROI of Email Newsletters
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