Your website design plays a crucial role in enhancing user experience (UX) and improving search engine optimization (SEO). Kravitz Deli (redesigned in 2022) and Autism Society of the Mahoning Valley (redesigned in 2023) saw this firsthand with their website redesigns, with an increase of 116% in web traffic from the previous year.
Both clients were facing issues from an outdated website that was not responsive to screen size, had poor user experience, and just lacked overall appeal to their target audience. A redesign allows for the implementation of modern design trends and technologies that can significantly improve the overall usability of the website. By optimizing navigation, layout, and visual appeal, users can navigate the site more intuitively, find information faster, and enjoy a more engaging browsing experience. Streamlining the user journey through clear calls-to-action and responsive design ensures that visitors can access content seamlessly across various devices, contributing to higher user satisfaction and retention.
From an SEO perspective, a website redesign presents an opportunity to optimize technical aspects that impact search engine rankings. This includes improving site speed, implementing structured data markup, enhancing mobile-friendliness, and addressing any crawlability issues. Additionally, redesigning the website’s architecture and content organization can lead to better categorization and indexing by search engines, making it easier for users to discover relevant content. Incorporating relevant keywords, optimizing meta tags, and creating high-quality, user-focused content further strengthens the website’s SEO performance, driving organic traffic and improving its visibility in search engine results pages (SERPs). Ultimately, a well-executed website redesign not only enhances the user experience but also boosts the site’s visibility and accessibility, leading to increased traffic, engagement, and conversions.
Interested in learning more about how you can improve your business’s website? Read this month’s blog.
— Megan Duden, Director of Client Success