The short answer is yes! But how can you make them work for your business? As 2023 begins, platforms like TikTok and Instagram seem to have taken over. But, Facebook still has the highest reach of any social platform– making it a must-have for business owners.

Types of Facebook Ads

The nine different types of Facebook Ads all have their place. Read on to discover which will work for your business!

1. Image: Image ads are rather simple. They consist of a single image, a title, a headline, and a bit of body text. They are the easiest to create, as you can always use a previous post with an image to create a separate advertisement.
2. Video: Similar to image ads, Facebook allows a single video for up to 240 minutes as well as a title, headline, and body text. Though they may be up to 4 hours long, it is recommended that videos remain on the shorter side.
3. Carousel: A carousel ad consists of up to ten slides. Slides may be an image or a video, and each slide has its own title, headline, and body text.
4. Slideshow: Just like a carousel ad, slideshow advertisements allow you to showcase multiple images or videos, yet they all have the same title, headline, and body text.
5. Messenger: Messenger advertisements work a bit differently, operating within the Facebook Messenger tab of the platform. Messenger ads allow your business to have a direct conversation with your leads or existing customers.

Mobile-only ads: There are also ad forms that only work on the mobile version of Facebook. Instant experience ads, collection ads, lead ads, and story ads are all specific to the app.

1. Instant experience: Instant experience ads allow you to interact with a carousel advertisement by moving the screen around and zooming in and out of the content. Facebook offers pre-made templates for these ads that may assist you in creating this format.
2. Collection: Like a carousel ad, customers can click through these advertisements. However, they can directly purchase products from this type of ad. They are full screen, so the customer can view products at a larger scale than other advertisements.
3. Lead: A great option for collecting contact information to further your inbound marketing strategy, lead ads provide an easy way for customers to input information such as email addresses or phone numbers.
4. Stories: Lastly, story ads are full-screen ads that can consist of videos, images, or carousels. You can implement links, stickers, filters, emojis, and more within this format, making it incredibly versatile.

How to Create a Facebook Ad

As long as your page is set up as a Facebook business page, you can open the Ad Manager tab, select Campaigns and then select Create. Then choose the campaign objective that you would like to focus on. Facebook offers 11 different options depending on what business goal you are targeting.

Next, name your campaign and decide if you want to split-test your ad. Click Next to set up your budget and schedule your ad. Choose your target audience carefully, based on your objective and your typical buyer personas.

If you are new to Facebook advertising, you may want to then select Advantage+ Placement as opposed to the Manual Placement option. Here, you can select where you want your ads to appear. In the Brand Safety section, you can choose what content you do not want to appear around your advertisement.

Facebook will show you an estimated amount of likes and reach for your advertisement at this point. If it aligns with what you are looking for, choose Next to upload the components of your ad. Finally, click Publish to start seeing results!

Facebook Ad best practices

Now that you know how to create a Facebook advertisement for your business, here are a few quick tips to remember!

1. Test your ads: It is crucial that you pay attention to the metrics each of your ads generates. Comparing them with each other and making sure that your metrics are improving is a great way to know how you should advertise on Facebook in the future.
2. Pay attention to ad sizing: To ensure that your images aren’t stretched or compressed, pay attention to the pixel dimensions that Facebook offers for each type of ad. Nobody likes a distorted image, so make sure to double-check your image sizes!
3. Connect your ads back to your business goals: Lastly, make sure your advertisements are connected to a specific and measurable business goal.

Now you are ready to go and tackle your Facebook Ads. Figure out what type will work best for your audience, and have at it! Need help working on your goals? Marquee Creatives’ strategists can help your growth throughout 2023! Contact us at 330.234.9396 or email us at info@marqueecreatives.com.