The Beginner’s Guide to Meta Business Suite
If you use Facebook and Instagram, you are likely somewhat familiar– whether you know it or not– with Meta Business Suite. Meta is the parent company of the social media platforms Facebook and Instagram. They also own WhatsApp and Threads. Meta Business Suite is a comprehensive tool that helps businesses manage their presence across Facebook, […]
Is this the end of Twitter?
Going, going, gone! Does it ever feel like just when you get the hang of one social media platform, it falls off the face of the earth and there are two more to learn in its place? We get the feeling.
How to Amp Up Your LinkedIn Profile
In today’s digital age, it seems like everything has a virtual component. From social media to your garage door, you can access everything through the internet. So naturally, even your professional life has an app – LinkedIn. Most of the professional world has figured this out by now, so standing out on LinkedIn starts with one crucial question: How can you amp up your LinkedIn?
Facebook Ads: Are they still worth it in 2023? [Complete Guide]
The short answer is yes! But how can you make them work for your business? As 2023 begins, platforms like TikTok and Instagram seem to have taken over. But, Facebook still has the highest reach of any social platform– making it a must-have for business owners.
Create a Killer Content Marketing Strategy for 2023
The evolution of marketing is an amazing thing. As our culture changes, the way we market our products and services does too. Content is still a key piece when it comes to marketing. If you don’t have appropriate content, you will not keep users’ attention. In order to keep your audience’s attention, keep in mind these four key points when you are creating content in any form.
Using Influencer Marketing to Boost Your Marketing Strategy
What if someone told you that the oldest marketing tactic of all time is currently, and always has been, the most effective marketing tactic today? Yes, this marketing strategy is more effective than TV advertisements, direct selling, newspaper articles, email marketing, and just about every other strategy you can think of. This marketing tactic is something that you subconsciously participate in every day of your life. It is called “word-of-mouth”.
The Importance of Social Media Branding Consistency
Maintaining branding consistency is important for any company to succeed. Whether that is branding through television ads, product packaging, social media platforms, or email newsletters, it is important for all these outlets to provide a consistent message. But why is consistency important?
Is Instagram Still Good for Social Media Marketing in 2022?
The social media world is evolving, and it’s evolving quickly. When TikTok entered the social media landscape, it forever changed the game. Marketers everywhere are trying their best to keep up with the ever-changing world of social media and some social media users argue that Instagram is dying, and TikTok killed it, or as The Buggles would say, Video Killed the Instagram Star.
Pinterest, Who Needs It?
Pinterest is somewhat of a sleeping bear in the social media industry. Pinterest users are 47 percent more likely to be introduced to brand-new products than users on any other social platform.
How Often Is Too Often to Post on Social Media?
It’s a rather simple question, but the answer is complicated. If you don’t maintain an active presence on your social media profiles, customers are likely to choose another business when searching for local products and services.
