Reframing the narrative

Narratives shape how communities and organizations are perceived — for better or worse. Youngstown’s new mayor, Derrick McDowell, offers a compelling example of how leaders can shift conversations away from frustration and toward shared responsibility. His approach shows how reframing criticism can strengthen engagement, pride, and progress.

Youngstown Rotary Groundhog Craft Beerfest

The Youngstown Rotary Groundhog Craft Beerfest continues to grow as one of the region’s most anticipated winter events — and MARQUEE played a key role in elevating its reach, engagement, and community impact through strategic marketing and hands‑on involvement.

Why Every Event Needs a Face

From Bad Bunny at the Super Bowl to Stan the Pieróg at local festivals, the most memorable events share one thing: a recognizable face. Mascots and visual personas create connection, spark engagement, and turn ordinary moments into lasting memories. This article explores why characters matter, how they strengthen community identity, and why every event benefits from a face people can rally around.