The social media world is evolving, and it’s evolving quickly. When TikTok entered the social media landscape, it forever changed the game. Marketers everywhere are trying their best to keep up with the ever-changing world of social media and some social media users argue that Instagram is dying, and TikTok killed it, or as The Buggles would say, Video Killed the Instagram Star.
It’s a rather simple question, but the answer is complicated. If you don’t maintain an active presence on your social media profiles, customers are likely to choose another business when searching for local products and services.
In the world of marketing, social media has become one of the most essential platforms to expand the digital reach of your business. Having a social media presence for your business in 2022 is not just a cool luxury, it’s vital because so many people use social media today.