The Rotary Club of Youngstown’s Groundhog Craft Beerfest continues to grow as one of the region’s most anticipated winter events — and MARQUEE is proud to play a key role both behind the scenes and on the floor.
As the Club’s marketing partner, MARQUEE managed the event’s social media strategy, content development, and advertising campaign. The results were measurable and meaningful. (see below)
Beyond the digital strategy, MARQUEE’s involvement runs deeper. As a 13-year Rotarian, Aundréa volunteered on the sponsorship committee, helping secure community support that fuels the event’s charitable mission.
She also led the redesign of the volunteer shirt at the behest of sponsor Proverbs Excavating and Construction, transforming it into a bold, more contemporary design that volunteers were proud to wear long after the event.
And of course, no Beerfest would be complete without Youngsatowney Paul. Guess who once again donned the groundhog costume, bringing energy, humor, and photo-worthy moments that amplified the event’s personality and shareability?
For MARQUEE, Groundhog Craft Beerfest isn’t just another client project. It’s a partnership rooted in service, strategy, and community pride — proving that when marketing and mission align, everyone wins.
Key Highlights of the Campaign
- Meet The Brewer video series generated 48.9K views and 1.6K ticket website clicks, proving to be the campaign’s most effective content format.
- Facebook page followers grew 12% during the campaign period, reflecting expanding community interest in the Rotary Club of Youngstown and Groundhog Craft Beerfest.
- Post engagements surged 110% year over year, demonstrating exceptional audience engagement with Beerfest content.
- Page media views increased 45% to 358K, with unique page impressions growing 35% to 290K, reflecting strong visibility and reach.
- Meta ads delivered 256K impressions and over 2.1K clicks and responses on just $810, with cost-per-click rates well below industry standards at $0.24-$0.62.