At this point, we’ve all heard of ChatGPT (if you haven’t, check out this article for a brief introduction). Whether you believe that it’s a helpful tool or a looming threat, the one question that everyone is asking is: can a bot really replace a human when it comes to creating content?
Most experts are saying no at this point in the technological development of bots like ChatGPT. ChatGPT has significant limitations that keep it from surpassing the abilities of human copywriters.
ChatGPT Limitations
Even with a program as advanced as ChatGPT, there are several issues with the technology that stops it from surpassing a human’s ability.
- ChatGPT is not up to date on current events
One of the biggest limitations of being a chatbot AI is that ChatGPT does not have real-time access to the internet. Therefore, the AI does not have any information on current events. This can lead to inaccuracies in the content it produces.
- Content may be slightly plagiarized
ChatGPT synthesizes information from a much larger pool of data. This means that information may be pulled directly from another source and could cause your content to be flagged as someone else’s if you use information directly from ChatGPT.
- ChatGPT does not have the ability to learn
One of the biggest limitations of bots is that they are unable to learn at the same rate as a human. Human content creators are able to create and adjust content as they gather more information, but chatbots like ChatGPT cannot do the same in real-time.
- Chatbots lack awareness of the human condition
The most obvious difference between chatbots and humans is often overlooked. Humans are able to understand what other humans are looking for in a way that a chatbot could never. Understanding the nuances of humans is the biggest selling point for human content creation over chatbot content creation. As a marketing company, Marquee knows firsthand that content marketing is a multidimensional process that involves more than a chatbot is capable of.
Content Creation Basics
This is all great news for humans! But content creation is not easy. Here are a few ways to step up your game.
- Know Your Audience
Before creating any sort of content, start with creating an understanding of your target audience and what they’re looking for. What type of content are they most likely to look for? What are their pain points? Are they located in the same area, or spread out over a wide geographic area? Each of these questions can help you when planning content, whether deciding what topics to focus on, what mediums to use, or how you plan on promoting it. Questions like these can also help you learn what content will provide value to your audience.
- Make SMART Goals
We’ve all been told that it’s important to make goals. But, making the right types of goals can help you succeed at a much higher rate. Using the SMART guidelines to walk you through the steps of creating a goal, you’ll find that it is easier to plan to achieve it. The five markers of a SMART goal are:
- Specific: Focusing on one narrow goal at a time
- Measurable: Identify evidence you will use to show your progress
- Attainable: Ensure that your goal is reasonable and realistic
- Relevant: Align your goals with your organization’s mission and values
- Timely: Create a timeframe and include progress checkpoints
- Make Use of Available Tools
Though bots are not yet ready to take over content creation, there are still several online tools that can help create quality content. ChatGPT, while not perfect, can certainly help with the ideation process. Tools like the Hemmingway Editor or Grammarly can assist with copy editing. SemRush, CoSchedule, or SpyFu are all SEO tools that can help with blog content.
- Outsource Your Marketing
Overwhelming by the thought of creating content? Not into AI technology? We’d love to help! Contact Marquee Creatives by emailing info@marqueecreatives.com or calling us at 330.234.9396!
