Why Every Pixel has a Purpose
How deeply should you immerse yourself in a client’s world? It’s a question every B2B company must answer—whether you’re delivering a product or a service. At MARQUEE, we pride ourselves on becoming extensions of our clients’ teams. That commitment yields results, but it also comes with responsibility – especially when we get it wrong.
Mastering Client Knowledge
How deeply should you immerse yourself in a client’s world? It’s a question every B2B company must answer—whether you’re delivering a product or a service. At MARQUEE, we pride ourselves on becoming extensions of our clients’ teams. That commitment yields results, but it also comes with responsibility – especially when we get it wrong.
The Website Is Dead… Long Live the Website!
There’s a nasty little rumor going around that traditional websites, as a marketing tool for businesses, are no longer necessary or relevant. After all, why would anyone still need a website with the proliferation of mobile apps, social media, and other platforms such as AI and chatbots that allow you to engage with your target audience?
The truth is that a professional website that integrates current technology and focuses on the user experience is still a vital part of your business’s online presence. Here’s why websites still matter:
My Robot Critic — Harnessing the Power of AI to Benefit Your Business
I’m a writer and have been all my life. I published my first story in the 2nd grade in the school newspaper (remember those?). Over the decades, I honed my writing skills and built a career crafting everything from radio spots to press releases to magazine articles and even full-length books. It’s pretty much the only thing I can do. But I can do it well.
You Should Read This! — How to Grab Your Audience’s Attention and Keep It
I’m a writer and have been all my life. I published my first story in the 2nd grade in the school newspaper (remember those?). Over the decades, I honed my writing skills and built a career crafting everything from radio spots to press releases to magazine articles and even full-length books. It’s pretty much the only thing I can do. But I can do it well.
Man vs. the Machine
I’m a writer and have been all my life. I published my first story in the 2nd grade in the school newspaper (remember those?). Over the decades, I honed my writing skills and built a career crafting everything from radio spots to press releases to magazine articles and even full-length books. It’s pretty much the only thing I can do. But I can do it well.
Boring to Brilliant: B2B’s Bold New Creative Renaissance
The days of boring B2B marketing are over. Businesses are finally realizing that creativity isn’t just a “nice-to-have”—it’s a necessity.
Reimagining Success: A Comprehensive Guide to Crafting an Impactful Marketing Plan
As we embrace a new year, it’s an opportune moment to reassess and refine your organization’s marketing strategies. Whether you’re a seasoned professional or a newcomer, a well-structured marketing plan should always be within arm’s reach. It serves as the linchpin for your content, forming the backbone of your marketing department’s activities. In this article, […]
Using Influencer Marketing to Boost Your Marketing Strategy
What if someone told you that the oldest marketing tactic of all time is currently, and always has been, the most effective marketing tactic today? Yes, this marketing strategy is more effective than TV advertisements, direct selling, newspaper articles, email marketing, and just about every other strategy you can think of. This marketing tactic is something that you subconsciously participate in every day of your life. It is called “word-of-mouth”.