Making Time For Marketing –
Three Tips to Supercharge Your Marketing Efforts
Valentine J. Brkich
When you’re running your own small- or medium-sized business, it’s easy for your marketing to fall to the wayside. For example, if you own a retail business, you have to keep track of inventory, manage finances, oversee customer service, and deal with vendors, amongst other things. Honestly, I don’t know how you retailers do it. I’m exhausted just writing this.
So, when you have so little time for marketing, the key is to focus on what gives you the biggest return on your marketing investment. Today, the most successful marketing trends focus on building trust, creating authentic engagement, and leveraging AI to work smarter rather than harder.
With that in mind, here are three of the most popular and successful marketing trends today.
Short-Form Videos
Short-form videos (15–90 seconds) can generate some of the highest engagement across your business’s social media platforms. Think TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. Not only can posting short videos through these platforms help you capture the attention of potential customers and humanize your brand, but social media algorithms also favor them.
The best short-form videos feature your products in action, share customer success stories, and provide educational tips. The key is to be authentic in order to build trust. (It doesn’t hurt to throw a cute cat or dog in the mix either.)
AI-Powered Personalized Marketing
Artificial intelligence (AI) is everywhere nowadays. Don’t worry. I’m not talking about sentient robot overlords. They haven’t been developed yet. (Yet.) AI-powered personalized marketing leverages this powerful technology to give your current and potential customers highly personalized experiences without dramatically increasing your workload. Some examples include personalized email campaigns, AI chatbots for customer service, and product recommendations based on customer behavior.
When implemented correctly, these high-tech solutions can provide higher conversion rates, increased marketing efficiency, and, most important, better customer experiences. So don’t be afraid of getting acquainted with AI. (Until it starts acting like HAL 9000, that is. Then be very afraid!)
Authentic Community & Influencer Marketing
It’s no secret that modern consumers trust recommendations from real people over traditional advertisements. When you foster communities through customer engagement and by partnering with micro-influencers (i.e., Jennifer Barrett (@jenni_on_the_farm), not Kim Kardashian), it can help to supercharge your brand’s marketing success. The reason why it works is that it builds trust, encourages user-generated content, and strengthens customer loyalty.
Put your customer testimonials to use by sharing them on your social media. Be active in online communities like Facebook Groups. Form close partnerships with micro-influencers. And if you don’t know where to start, just ask any middle-schooler for help. (Trust me on this one.)
This type of giveaway is effective because it grabs the attention of both current and potential customers. Also, here in the U.S., we like stuff. Just look around your house. (Why do you think I have an annual yard sale?)
So, there you have it! Three easy and effective ways to give your marketing a boost, nurture new leads, and build long-term customer loyalty. If you need any help getting started, just contact the marketing experts here at MARQUEE! We’d be glad to help.