Reframing the narrative

Narratives shape how communities and organizations are perceived — for better or worse. Youngstown’s new mayor, Derrick McDowell, offers a compelling example of how leaders can shift conversations away from frustration and toward shared responsibility. His approach shows how reframing criticism can strengthen engagement, pride, and progress.

The Ultimate Guide to Brand Storytelling

“Content strategy.” “Influencer marketing.” “Artificial intelligence.” If you are a marketer (or even if you’re not), you probably have heard all these buzzwords – and more – countless times in meetings, newsletters, or on social media.