Building on the Gemütlichkeit

Oktoberfest Youngstown returned to Downtown Youngstown with music, food, dancing, and plenty of gemütlichkeit — and for MARQUEE, it was a chance to build on the event’s original brand through design, storytelling, and a more immersive guest experience.

Why Every Event Needs a Face

From Bad Bunny at the Super Bowl to Stan the Pieróg at local festivals, the most memorable events share one thing: a recognizable face. Mascots and visual personas create connection, spark engagement, and turn ordinary moments into lasting memories. This article explores why characters matter, how they strengthen community identity, and why every event benefits from a face people can rally around.