As we embrace a new year, it’s an opportune moment to reassess and refine your organization’s marketing strategies. Whether you’re a seasoned professional or a newcomer, a well-structured marketing plan should always be within arm’s reach. It serves as the linchpin for your content, forming the backbone of your marketing department’s activities. In this article, […]
Using the same old approaches in your marketing toolbox gets old after a while– and your customers notice. The kitschy and ingenuine tactics that we often see in modern marketing strategies are growing old. That is where experiential marketing comes into play.
Going, going, gone! Does it ever feel like just when you get the hang of one social media platform, it falls off the face of the earth and there are two more to learn in its place? We get the feeling.
“Content strategy.” “Influencer marketing.” “Artificial intelligence.” If you are a marketer (or even if you’re not), you probably have heard all these buzzwords – and more – countless times in meetings, newsletters, or on social media.
As digital marketers, we know that trying to keep up with new technology is extremely daunting. Artificial intelligence is no different. The rise of Chat GPT has shed light on the opportunities that AI creates, but Chat GPT isn’t the full extent of AI. AI has many different facets, which can help businesses grow and create content easier than ever before, so let’s dive into what AI is, the types of AI that exist, and how you can start using AI for marketing today.
In today’s digital age, it seems like everything has a virtual component. From social media to your garage door, you can access everything through the internet. So naturally, even your professional life has an app – LinkedIn. Most of the professional world has figured this out by now, so standing out on LinkedIn starts with one crucial question: How can you amp up your LinkedIn?
At this point, we’ve all heard of ChatGPT (if you haven’t, check out this article for a brief introduction). Whether you believe that it’s a helpful tool or a looming threat, the one question that everyone is asking is: can a bot really replace a human when it comes to creating content? Most experts are […]
Unless you’ve been living under a rock recently, you’ve probably at least heard of ChatGPT. Launched in November 2022 by the same creators behind DALLE•2 and Whisper, ChatGPT has taken the internet by storm.
Google search is one of the best ways to get new clients. But how do you ensure your prospective clients will see you in a Google Search? Well, I am going to give you some strategies that will help you achieve just that.
The short answer is yes! But how can you make them work for your business? As 2023 begins, platforms like TikTok and Instagram seem to have taken over. But, Facebook still has the highest reach of any social platform– making it a must-have for business owners.