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Embrace the Season of Renewal
By Aundréa Cika Heschmeyer, President As I sip coffee on the patio, inhaling the intoxicating aroma of wet earth and enchanted by the vibrant hues of
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Create a Killer Content Marketing Strategy for 2023
The evolution of marketing is an amazing thing. As our culture changes, the way we market our products and services does too. Content is still a key piece when it comes to marketing. If you don’t have appropriate content, you will not keep users’ attention. In order to keep your audience’s attention, keep in mind these four key points when you are creating content in any form.
How to Manage an Event Successfully
Events are meant to bring people together. Oftentimes, people come to events to either meet people with similar interests or enjoy the company of other people. Sometimes, people come to events to learn something new or to help a cause. Regardless of why people come to events, there are MANY components that go into planning these successful events.
Using Influencer Marketing to Boost Your Marketing Strategy
What if someone told you that the oldest marketing tactic of all time is currently, and always has been, the most effective marketing tactic today? Yes, this marketing strategy is more effective than TV advertisements, direct selling, newspaper articles, email marketing, and just about every other strategy you can think of. This marketing tactic is something that you subconsciously participate in every day of your life. It is called “word-of-mouth”.
The Importance of Social Media Branding Consistency
Maintaining branding consistency is important for any company to succeed. Whether that is branding through television ads, product packaging, social media platforms, or email newsletters, it is important for all these outlets to provide a consistent message. But why is consistency important?
How to Use Marketing for Your Non-Profit Fundraising Campaign
Are you struggling to find ways to raise money for your non-profit organization? Are you not sure where to start when it comes to creating a successful campaign? Luckily, there are so many ways to create a successful campaign using both digital fundraising methods and traditional fundraising methods. Keep reading to learn more about what strategies to use and how to start using them!
Is Instagram Still Good for Social Media Marketing in 2022?
The social media world is evolving, and it’s evolving quickly. When TikTok entered the social media landscape, it forever changed the game. Marketers everywhere are trying their best to keep up with the ever-changing world of social media and some social media users argue that Instagram is dying, and TikTok killed it, or as The Buggles would say, Video Killed the Instagram Star.
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