Going, going, gone! Does it ever feel like just when you get the hang of one social media platform, it falls off the face of the earth and there are two more to learn in its place? We get the feeling.
In today’s digital age, it seems like everything has a virtual component. From social media to your garage door, you can access everything through the internet. So naturally, even your professional life has an app – LinkedIn. Most of the professional world has figured this out by now, so standing out on LinkedIn starts with one crucial question: How can you amp up your LinkedIn?
The short answer is yes! But how can you make them work for your business? As 2023 begins, platforms like TikTok and Instagram seem to have taken over. But, Facebook still has the highest reach of any social platform– making it a must-have for business owners.
Maintaining branding consistency is important for any company to succeed. Whether that is branding through television ads, product packaging, social media platforms, or email newsletters, it is important for all these outlets to provide a consistent message. But why is consistency important?
The social media world is evolving, and it’s evolving quickly. When TikTok entered the social media landscape, it forever changed the game. Marketers everywhere are trying their best to keep up with the ever-changing world of social media and some social media users argue that Instagram is dying, and TikTok killed it, or as The Buggles would say, Video Killed the Instagram Star.
Pinterest is somewhat of a sleeping bear in the social media industry. Pinterest users are 47 percent more likely to be introduced to brand-new products than users on any other social platform.
It’s a rather simple question, but the answer is complicated. If you don’t maintain an active presence on your social media profiles, customers are likely to choose another business when searching for local products and services.
In the world of marketing, social media has become one of the most essential platforms to expand the digital reach of your business. Having a social media presence for your business in 2022 is not just a cool luxury, it’s vital because so many people use social media today.