Effective Fundraising Marketing Strategies for Non-Profits

Effective Fundraising Marketing Strategies for Non-Profits

As a non-profit organization, raising funds is crucial for sustaining your operations and making a meaningful impact. However, with numerous organizations competing for limited donor dollars, standing out and effectively communicating your cause is critical. That’s where strategic fundraising marketing comes into play. By implementing the right strategies, you can raise awareness about your mission […]

Embrace the Season of Renewal

Embrace the Season of Renewal: Cultivating Your Marketing Strategy Like a Spring Garden

By Aundréa Cika Heschmeyer, President As I sip coffee on the patio, inhaling the intoxicating aroma of wet earth and enchanted by the vibrant hues of spring blooms, I’m filled with anticipation. I cannot wait to get my hands dirty in the garden! There’s something about the promise of new beginnings and the anticipation of limitless […]

Taking the Court: Lessons from March Madness

Taking the Court: Lessons from March Madness

For me, March is not just the anticipation of spring but also the excitement of one of my favorite sporting events. As many know, college basketball, particularly March Madness, holds a special place in my heart. I was a cheerleader, captivated by the fast-paced and electrifying atmosphere of the sport…and the boys in shorty shorts […]

A fresh February perspective

A Fresh February Perspective

The crisp air carries more than just a hint of change as February unfolds. The days stretch a little longer, the sun seems a touch warmer, and a collective sigh of “Finally!” echoes across the land. Yes, for all its potential snowstorms and Groundhog Day prognostications, it is also a month brimming with opportunity and […]

Mastering Google Ranking: Strategies for a Stellar Online Presence

Mastering Google Ranking: Strategies for a Stellar Online Presence

How many times a day do you pull out your laptop or cell phone to search for something? Odds are, you are using Google’s search engine each time you do. And, even more likely is that you only click on one of the first few links on the search engine results page. Rank on Google […]

Take A Marketing Victory Lap Before Starting Your Next Sprint

Take a Marketing Victory Lap Before Starting Your Next Sprint

The year is winding down, and the holiday break is almost upon us. But before you get swept away by a sea of peppermint lattes and discarded gift wrap, take a moment to celebrate a different kind of victory: your marketing achievements! Yes, you heard that right. While the sales figures might be the final […]

What Are the Most Effective Digital Marketing Strategies Going Into 2024?

New year, new marketing strategies! As we ring in 2024, the nature of the digital realm continues to change and shape the way brands connect with a digital audience.  It’s time to get ahead of the new trends coming this year. From new technologies to shifting consumer behaviors, 2024 is sure to be a year […]