How many times have you gone to a conference or trade show, handed out a bunch of business cards, and then never heard back from any of those people again? Sound familiar?
Think about it. You come home with a bunch of business cards, too. But do you ever reach out to any of those people? Half the time, you can’t even remember who those people were or why you took their card. As a result, the cards all end up in the “circular file.”
What if you had something more substantial and memorable to attract new contacts and clients? What if you had your own business book? Not only is a book way more impressive than a tiny piece of cardboard, but it can also establish you as an expert whom potential customers will actually want to reach out to.
But what if you’re not a writer? Relax. Writing a book isn’t as hard as you might think. Especially today, where AI tools can help you create an outline and even get you started on a workable first draft.
Here are a few good tips to help you get started:
1. Have a Clear Purpose and a Target Audience
The first thing you have to do, before writing a single word, is decide who the book is for and what specific problem you are solving. Once you figure that out, then you have to determine how it all ties back to your business. Don’t try to be the answer to everything. Focus on one core message that will attract potential customers.
2. Write Like You Talk
I’ve heard it a thousand times: “But, I’m not a writer. I can’t write a book!” If you can talk, you can write. Don’t try to sound academic. Just pretend like you’re having a conversation with a friend over coffee. Keep it simple. Write in short sentences, and use normal, everyday language. One good way to get started is to use your computer or phone’s dictation software. Then, after you have a first draft, you can go back in and clean up the copy.
3. Don’t Sell, Tell Stories
Don’t just tell your readers that you’re the answer to their problems–show them! How do you do that? By sharing success stories, personal struggles, and other little anecdotes that demonstrate how you’ve helped others solve their problems. Doing so helps you build an emotional connection with your readers and will help you establish trust. And when they trust you, they’ll keep coming back to you again and again.
Still don’t think you can write your business book? No problem. MARQUEE’s talented writers have years of experience helping professionals write books that showcase their expertise and help them grow their business. We can even help with the design….
Contact us today to start the conversation.
