By: Bailey Croft, Content Writer
PR as a small business can be tricky. Leading brands and businesses may have tips and tricks for achieving PR success, but it’s a different playing field for smaller or more niche-based companies. Applying their strategies can feel like navigating a maze with a map designed for a mega-corporation. But that doesn’t mean you’re out of luck.
In fact, with the right approach, small businesses can leverage their unique strengths and charm to create PR magic that resonates with their target audience. Understanding and implementing the right PR strategies becomes crucial.
So, how can you make your small business stand out? Here are 10 proven PR strategies specifically tailored for small businesses. These aren’t just theoretical ideas – they’re actionable tactics you can start implementing today to boost your brand visibility, build relationships with your community, and ultimately grow your business. Whether you’re just starting out or looking to refresh your existing PR efforts, these strategies will give you the tools and inspiration you need to make your mark.
- Taking Advantage of Social Media
Small businesses often have unique stories to tell! Take advantage of your businesses’ individuality by harnessing the power of social media. Through Instagram posts, tweets, live streams, and more, you can build an authentic connection with your customers and audience.
- Influencer Relationships
If done correctly, partnering and working alongside influencers can provide major coverage for your business. Be sure to partner with influencers who align with your brand values and target audience and who are focused on developing your public image.
- Connecting with Local Media
Reaching out to local newspapers, radio stations, and even TV channels can greatly enhance your areas’ awareness of your business. After crafting a compelling press release, these local options will provide strong local coverage.
- Blogging
A well-maintained, honest blog from your business will establish authority and credibility. Share blogs with your audience that are informative and valuable to your company and your content.
- Local Networking
Attending events of other local businesses, trade shows, and overall community activities will give you the opportunity to connect with other business owners, potential customers, and local media (as mentioned before). Getting your name out there through face-to-face networking can lead to valuable partnerships and opportunities!
- Leveraging a Brand Story
A compelling story of your business’s inception can not only differentiate your business from other competitors but also attract attention from customers and potential partnerships. This story should embrace your brand’s mission, values, and whatever else you believe makes your brand truly unique.
- Participating in Community Service
Being active in your community will not only give you exposure but also generate positive publicity. Engage in community service and charitable activities as a company!
- Offer Expert Commentary
Establish yourself as an expert in your field of business by offering commentary to others on industry trends and news. Through press releases, guest articles, or even speaking at events, you can become recognized as an industry expert, furthering your credibility overall.
- Keep an Eye on Your Online Reputation
Monitor what is being said about your business online. Utilize tools like Google Alerts or social media monitoring tools to stay on top of mentions and reviews of your company. By responding to either positive or negative feedback with promptness and professionalism, you can demonstrate your goal of customer satisfaction and relationship building.
- Collaborate!
Collaborate with other small businesses. Partnering with others for joint marketing efforts can result in mutual benefits. Collaborating on events, co-branded campaigns, and even cross-promotions will introduce your business to audiences you may not have reached before.
Implementing these PR strategies can be a game-changer for your small business. By consistently showcasing your authenticity, engaging with your community, and strategically amplifying your message, you can build a reputation that attracts loyal customers and sets you apart from the competition. Remember, PR is an ongoing process requiring dedication and creativity. But the rewards – increased visibility, stronger relationships, and business growth – are well worth the effort.
If you’re feeling overwhelmed or unsure where to start, don’t worry – you don’t have to go it alone. MARQUEE is here to help. Our expertise in PR and marketing for small businesses allows us to tailor a strategy that aligns with your unique goals and values. Contact us today to learn how we can elevate your brand and make your business shine.
Looking for assistance with public relations? We can help! Get started by contacting Marquee Creatives at info@marqueecreatives.com or 330.234.9396!
