Reframing the narrative

Mayor Derrick McDowell, Reframing the narrative with strategic messaging.

Narratives shape how communities and organizations are perceived — for better or worse. Youngstown’s new mayor, Derrick McDowell, offers a compelling example of how leaders can shift conversations away from frustration and toward shared responsibility. His approach shows how reframing criticism can strengthen engagement, pride, and progress.

Spring Cleaning For Your Marketing Materials!

Spring Cleaning for your marketing materials

Spring is the perfect time to refresh your brand. From updating your website to clearing out outdated collateral, here’s how to give your marketing materials a much‑needed seasonal reset.

Let’s be “REAL”

AI Generated art of AI taking over. Let's be real

So much of today’s work feels fast, polished, and a little too interchangeable. This piece explores what it means to stay real, intentional, and creatively human in an AI‑driven world — and why the process still matters.

Youngstown Rotary Groundhog Craft Beerfest

Groundhog mascot with the band at the Youngstown Rotary Groundhog Beerfest

The Youngstown Rotary Groundhog Craft Beerfest continues to grow as one of the region’s most anticipated winter events — and MARQUEE played a key role in elevating its reach, engagement, and community impact through strategic marketing and hands‑on involvement.

Why Every Event Needs a Face

Bad Bunny with overlay images of four different mascots. Mascot Marketing

From Bad Bunny at the Super Bowl to Stan the Pieróg at local festivals, the most memorable events share one thing: a recognizable face. Mascots and visual personas create connection, spark engagement, and turn ordinary moments into lasting memories. This article explores why characters matter, how they strengthen community identity, and why every event benefits from a face people can rally around.

Winter Got You Down? Heat Things Up Through Proactive Marketing!

Snowy road during a blizzard. Heat things up through proactive marketing

Late winter can feel slow and discouraging, but it’s actually the perfect time to lean into proactive marketing. From refreshing your website to reconnecting with past clients and sharing your best work, these simple steps can help you stay visible, build momentum, and set your business up for a strong spring.

Design Discovery on the Road

design discovery on the road. Building named "The Orbit"

A weekend volleyball tournament turns into an unexpected lesson in design, history, and adaptive reuse. This post explores how The Orbit Hotel’s NASA roots and mid‑century aesthetic sparked fresh creative inspiration on the road.

Celebrating 15 Years of Community Impact

celebrating 15 years of community

A look at MARQUEE’s anniversary logo design for Your Community Foundation of North Central West Virginia, created to honor 15 years of service, stewardship, and regional impact. This project celebrates continuity, trust, and the power of community‑centered philanthropy.

Staying Focused when the World is Unraveling

Staying focused when the world is unraveling. A desk with a chaotic world outside the window

A grounded reflection on leading, working, and staying centered when the world feels heavy. This post explores how to hold space for grief, uncertainty, and responsibility while still showing up with intention.

Getting Down to Business — Your 2026

We trade holiday cookies for calendars and to-do lists this month, making it the perfect time to reset how you show up, grow, and connect. In this month’s feature, we’re breaking down three practical (and slightly humorous) marketing resolutions that can help you find more customers, strengthen your brand, and finally get serious about social media—without burning out by February.