By Agata Khoury, MARQUEE Art Director
Good design doesn’t just happen—it’s built on purpose. Experienced graphic designers make design decisions that are not only rooted in style but in strategy. Every color choice, font pairing, and layout direction is supported by data, research, and insights into user behavior. Because beauty isn’t enough. Design also has to work.
But what we choose is only half the story—explaining why we made that choice? That’s where real creative leadership comes in.
Take our recent project with the Alliance College Alumni Association. This group supports alumni, former students, and staff of a beloved institution that closed its doors in 1987. For them, this website isn’t just a digital tool—it’s their campus now. It’s their gathering place, their memory book, and their legacy.
While they originally had a basic design system in place, it became clear early on that they wanted something far more meaningful than a standard refresh. They needed a full reimagining: a timeless, elegant website that could outlive them and serve as the permanent home of the college’s history, accomplishments, and spirit.
Yes, it meant rethinking everything: typography, color, layout, even tone. But that’s the beauty of starting from scratch. It gave us the creative freedom to do just that—to design not just for usability, but for legacy. Every decision was made with reverence and vision, knowing this site will carry the heart of a community dedicated to preserving its history for generations to come.
Design is ultimately about connection—between people, between purpose and presentation, between memory and modern function. When it’s done well, it quietly carries meaning while making everything feel just right. And around here, that’s exactly what we aim for.
| 10 Critical Types of Design Decisions |
| 1️⃣ Choosing a color palette. 2️⃣ Selecting typography. 3️⃣ Structuring layout. 4️⃣ Establishing visual hierarchy. 5️⃣ Choosing media 6️⃣ Selecting Templates 7️⃣ Crafting an effective directory. 8️⃣ Creating iconography and graphic element.Creating 9️⃣ Defining tone and style for content presentation. 🔟 Optimizing for accessibility and responsiveness. |
